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Experience The Power of 5 with Canon EOS 5D Mark IV

Life, Camera, Click – Memories
Cameras play the most important role in every event of life. Moments once clicked becomes beautiful memories forever.

On 26th August 2016, I along with Delhi witnessed the grand event where Canon unleashes the EOS 5D Mark IV at Hyatt Regency, Delhi.

Ever since its foundation in 1937, Canon has been adhering to the “Kyosei” philosophy and has been striving to create and deliver world-class products, becoming a top global corporation by diversifying into new business fields throughout the world. And with the same philosophy they come up with next generation of photography with EOS 5D Mark IV.

With the grand launch of highly anticipated EOS 5D Mark IV, Canon India Pvt Ltd, offers professional photographers and filmmakers stellar, full-frame performance and the speed to deliver captivating narratives in both still and video formats.

Canon India President & CEO, Mr. Kazutada Kobayashi & Vice President, Consumer Imaging & Information Centre Mr. Andrew Koh unveiled the all-new EOS 5D Mark IV, #ThePowerOf5 that exemplifies brilliance in every domain.

EOS 5D Mark IV with 30.4 Megapixels, ISO 32,000, 7.0 FPS and EOS movie with 4K video recording, and Dual Pixel CMOS AF exemplifies brilliance in every domain. It dramatic high-resolution stills and cinematic videos with ease.

Beautifully set up demo zone, gives me an opportunity to try hands on EOS 5D Mark IV.
Being a Canon user, I was able to use it easily and can easily make the difference.


The #EOSnation Photography Seminar with Wedding Photography Wizard, Prakash Tilokani and Ace Commercial Photographer, Alex F. Buchholz was amazing.

Explored more about EOS 5D Mark IV from their experience with camera and learned amazing pointers towards amazing photography. Beautiful pictures captured by them are a bliss to watch.

About EOS 5D Mark IV :

EOS 5D Mark IV is meant for Remarkable still photo performance as it is powered by a DIGIC 6+ image processor and an enhanced noise processing algorithm suited for shooting in low-light scenes. With formidable 35mm full-frame CMOS sensor that delivers a resolution of up to 30.4 megapixels.
EOS 5D Mark IV comes equipped with Dual Pixel RAW (DPRAW) – a feature which enables adjustments to be made to images after a photo is taken.
The EOS 5D Mark IV is capable of shooting dynamic and fast moving subjects and scenes with a high speed continuous shooting at 7 frames per second (fps).

Professional 4K movie and image quality
The EOS 5D series has always been lauded for their impeccable video capabilities. The EOS 5D Mark IV takes this to the next level with its ability to shoot Digital Cinema Initiatives (DCI) 4K movies, providing users a more accessible camera equipped with some of the key features that the flagship EOS-1D X Mark II is well-loved for.
With the EOS 5D Mark IV, users can shoot 4K movies at a smooth frame rate of 30p, with resolutions of up to 4096 x 2160 and an aspect ratio of 17:9 that matches cinema screens. The camera can also shoot in Full HD quality at 60p, and up to 120p for HD quality videos. Footage shot in DCI 4K format can be used for various commercial purposes such as in cinema, or broadcasting. 

Wi-Fi/ NFC connectivity and in-built GPS
The EOS 5D Mark IV is designed with in-built Wi-Fi and Near Field Communications (NFC) capabilities. This enables users to easily transfer videos and images to external devices via FTP or FTPS service, via the Camera Connect app, or upload them directly onto social media sites. This potentially improves the workflow for many photographers, especially those in the field.

Professional Operability
Built for durability, the EOS 5D Mark IV is designed for enhanced dust and water resistant performance, for use in challenging environments. The exterior body of the camera is protected and sealed with an outer rubber coating or dust / water-resistant sealing material at all of its joint areas.

Product Specifications
Dimensions (W X H X D):                   Approx. 150.7 x 116.4 x 75.9 mm
Weight:                                                 Approx. 800g (Body only)
Imaging Sensor:                                   30.4 mega-pixel 35mm Full-Frame CMOS sensor with Dual                                                                   Pixel CMOS AF
Image Processor:                                  DIGIC 6+
ISO Speed:                                           100 – 32,000 (expandable to 50 and 102,400)
Continuous Shooting Speed:                Approx. 7 fps
AF Points:                                            Max. 61 points (Max. 41 pts Cross type AF f/8 support for all                                                                 61 pts)
Movie:                                                  4K Motion Jpeg
Movie Recording Format:                    MOV, MP4
Wi-Fi/ NFC/ GPS:                                Yes
Storage Media:                                     CF + SD
LCD Monitor:                                       3.2” /8.12 cm (approx. 1.62 million dots) touch screen

L270 lens
Focal length:                                        24 – 105mm
Maximum aperture:                             f/4
Minimum focusing distance:               0.45m
Maximum magnification:                    0.24x
Lens Construction:                              17 elements in 12 groups
Filter Size Dimension:                         77mm
Aperture blades:                                  10
Dimensions:                                        118mm length, 83.5mm diameter
Weight: Approx.                                  Approx. 795g

Price :
EOS 5D Mark IV Body: Rs.254 995.00/U
EOS 5D Mark IV (w/EF 24-105mm f/4L IS II USM): Rs.324 995.00/U
EOS 5D Mark IV (w/EF 24-70 mm f/4L IS USM): Rs.306 995.00/U
Speaking at the launch, Mr. Kazutada Kobayashi, President and CEO, Canon India Pvt. Ltd, said, “Canon has been at the forefront of innovation always. Understanding the rapidly changing and ever increasing requirements of the imaging industry and professionals, Canon keeps launching more evolved and technologically progressed products. With every new product in the Canon EOS 5D range, we create a differentiation in the industry. The EOS 5D Mark IV is truly the most versatile EOS ever, all set to revolutionise photography in India. With the launch of such evolutionary products, we foresee our numbers to grow and achieve a market share of 50% in the DSLR segment. Our robust retail expansion, strong brand equity and effective network management are pillars that stand testimony of our leadership position in the industry.”

Mr. Andrew Koh, Vice President of Consumer Imaging and Information Centre, Canon India commented, “Since 2005, the EOS 5D series has been redefining imagery and has become an industry benchmark. With the launch of EOS 5D Mark IV, Canon raises the bar yet again. Featuring a 30.4 Megapixel Full-Frame CMOS sensor, 7.0 fps continuous shooting speed and 4K video recording at 30p, the EOS 5D Mark IV is sure to impress all”.

EOS 5D Mark IV is here to impress, with its amazing features, it’s surely going to create revolution in professional and wedding photography.  

About Yogita Joshi

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