New Delhi, 25th February 2019, Gold Karat launched its new collection of fine jewelry over a champagne soiree hosted by Ms Kajol Sahgal at a five star hotel in New Delhi of which I was invited. The launch was big and star studded.
About the collection– there are no words that can actually describe the magnificence of the collection. It was everything that you could actually ask for or dream off. The tag line The world is yet to see, suits well to the awesome collection that will cast a spell on you. The collection had beautiful sets, necklaces, earrings, rings, bracelets and naths or nose pins all in gold and diamond, and also in polka and kundan. They had huge array of collection and the range was also meant to fit in all pockets. They had collection starting from the range of INR 15000 to INR 1,00,000. Therefore there was something for everyone. This was the best thing after the designs that I liked about the store as one and all could buy things from here.
Apart from the amazing collection there were some amazing people to attend the launch event, starting from Ms. Pooja Gogia, Mallika Jain, Sunayana Chhibba, Parul Aggarwal, Priyanka Modi and many more to make the event all the more glittery and glitzy.
About the Brand Gold Karat:
Gold Karat is a home grown brand that has been developed in Delhi. The designers who have made the designs for the brand and have founded it are Ritu Modi and Shivani Soni and must say that the two are accomplished and impeccable designers. What makes the brand a much loved and desired brand is that they craft exquisite designs in gold with diamonds and precious stones. This is the USP of the brand and this has lead to for the growth of the brand. The designers of the brand use the craftsmanship of the karigars and design intricate and innovative pieces that is meant not only for the local market but also is also apt for the global market. As they were able to capitalize on these crucial aspects of jewelry market their brand grew in leaps and bounds in a matter of two decades. They are team of 500 craftsmen at the company’s workshops in India. The jewelry is sold all throughout the country in the exhibitions with some 100 exhibitions being held annually in 70 cities of the country. The company has been endorsing their fine craftsmanship to the global market in Asia- Pacific namely Bahrain, UAE, Singapore, Australia, United Kingdom, and Unite States of America. Importantly more than the designs the company comes with genuine hallmark from the BIS Hallmark and has certificate to its authentication. Thus it is a piece that is just not a piece of fashion but also an asset and investment.
Jewellery is all about being able to catch the fancy and be what the customers are dreaming. The designs need to have flair for creativity, and be customer centric and the designs at Gold Karat is all about these criterion.
Do visit there store in Delhi and checkout the amazing collection.
